Creating a competitive advantage is hard work. It sometimes feels like all the innovations have already hit the market and the margin between you and the competition is growing narrower. The modern marketplace requires vast amounts of information to be collected and analyzed beyond what engineers and marketers can eyeball. And from that, the advantage we seek is a single key insight culled from a big haystack of data.
Our phones are constantly buzzing with work emails, social updates, and instant messaging. Wearable technology will multiply this tenfold. We are inundated with a nonstop stream of information that requires decision-making. It’s a wonder anyone can sleep with the constant buzz in our heads. With all this clutter, it’s easy to feel that we are constantly forgetting something important. One way to manage this is a system called Getting Things Done (GTD).